Why Anime Merch Spending Is Exploding as India Goes Mainstream
Jun 08, 2026
New Delhi [India], June 8: Not long ago, owning an anime figurine or a Naruto hoodie in India marked you as part of a small, slightly misunderstood subculture. Today, that same hoodie is streetwear, and the figurine sits on a shelf as a statement of identity. Two trends are driving this shift at once: a global explosion in anime merchandise spending, and the rapid mainstreaming of anime in India. Together, they are reshaping how a generation watches, spends, and expresses itself.