MS Dhoni-Endorsed Incense Brand Zed Black Is Now a Case Study at Harvard Business School
Jul 11, 2025
Indore (Madhya Pradesh) [India], July 11: In a proud moment for Indian enterprise, Zed Black, the incense brand endorsed by cricket legend MS Dhoni, has been spotlighted as a case study at Harvard Business School. Its parent company, Mysore Deep Perfumery House (MDPH), has been recognized for transforming a traditional, family-run incense business into a ₹1,000 crore fragrance giant. With its roots in a modest garage in Indore, MDPH's journey of purpose-led growth, innovation, and global expansion is now set to inspire classrooms and entrepreneurs across the world.