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Myntra's EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand

Jun 20, 2026

Bengaluru (Karnataka) [India], June 20: Myntra's End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars saw an average 40% growth in demand over the June edition of EORS last year. Together, these numbers reflect EORS's growing role as a structural platform for brand growth, customer acquisition, and fashion and lifestyle discovery across India.