Business News
Tata Tea JaagoRe's AI campaign champions the power of collective actions for a positive climate impact
Apr 30, 2025
Bangalore (Karnataka) [India], April 30: Tata Tea JaagoRe is back with its latest campaign to fight climate change. This AI-powered campaign named 'Har Green Action se Farak Padega'by Tata Consumer Products Limited is aimed at awakening and nudging individuals to take small but meaningful actions in their daily lives that can collectively create a greater positive impact on the environment. The campaign reinforces Tata Tea JaagoRe's commitment of spreading awareness on a cause which is the most defining crisis of our time - Climate Change and carries forward the brand's purpose of being a catalyst for awakening consumers to drive positive social change. The initiative measures the positive impact of daily 'green' actions by individuals and is built on Google Cloud's AI suite of products.
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