Inside the rise of India's logistics operating system: how courier aggregators are quietly powering D2C's next decade
May 07, 2026
New Delhi [India], May 7: For most of the last decade, an Indian e-commerce founder making a logistics decision had two real options: sign with one of the big national couriers and accept whatever performance variance came with it, or attempt to manage three or four courier relationships in parallel and absorb the operational cost of doing so. Both paths had ceilings. The first capped delivery quality. The second capped how fast the business could grow.