SBI Life Insurance forays into Metaverse; launches its very first 'LifeVerse Studio' to revolutionize customer experience in an immersive virtual world
Sep 07, 2023
Mumbai (Maharashtra) [India], September 7: In today's rapidly evolving digital landscape, the next generation of the internet- 'metaverse' represents a paradigm shift in the way people connect, interact and experience in the online world. SBI Life Insurance, one of the most trusted private life insurers in the country, recently launched its very first 'LifeVerse Studio', on Metaverse to connect with the next wave of young internet users and revolutionize consumer experience in an immersive virtual world. The objective behind the move is to connect, empower and engage with today's new age consumers and reshape brand interactions. To further strengthen its commitment towards empowering both the employees & consumers at large, the company aims to launch its presence on metaverse in phases, SBI Life's 'LifeVerse Studio' being the first phase.