Bombay Shirt Company and JioStar Unite to Bring a Fresh Take to 'On-Air Styling' for India's Biggest Summer Cricket Broadcast
May 14, 2026
Mumbai (Maharashtra) [India], May 14: Bombay Shirt Company (BSC) has partnered with JioStar as the 'Official Styling Partner' for its national cricket coverage this summer season, bringing together the worlds of contemporary menswear, live entertainment, and sport through a culturally driven collaboration.