Anjana Ghosh, Former Director of Bisleri, Launches Smart Force by Scale Sherpas
Jan 13, 2026
Mumbai (Maharashtra) [India], January 13: India's FMCG market exceeds INR 9 lakh crore, with General Trade contributing nearly 65 percent of sales through over 6.5 million kirana stores. Modern Trade, though smaller at about 10 percent, is growing faster in urban and premium segments. Together, these channels create a complex execution environment for FMCG companies. While India has no shortage of strong products and founder led innovation, many high potential brands stall at the same inflection point where scaling distribution building field capability and institutionalising execution becomes fragmented and risky. While, strategy exists but execution fails to keep pace, to close this gap, Scale Sherpas founded in 2024 by industry veterans Anjana Ghosh, Atanu Gangoly, and Priyanka Gupta today announced the launch of Smart Force.