Kansai Nerolac Paints Puts Heat on Camera
Jun 15, 2026
Mumbai (Maharashtra) [India], June 15: What if a paint brand stopped telling you it works and simply showed you... in infrared? That is the idea behind the new Digital Video Campaign (DVC) by Kansai Nerolac Paints Limited, one of the leading Indian paint companies, for its advanced heat reflective coating - Nerolac Perma NoHeat. Produced by creative and content agency BUZZINga for Kansai Nerolac Paints, the campaign used the only thermal imaging camera available in India to showcase the functionality of Perma NoHeat, demonstrating a 15°C surface temperature reduction visible to the naked eye.