Instagram Video Downloads Rise as India's Social Media Usage Hits New High in 2026
Sep 02, 2026
New Delhi [India], September 2: India's social media landscape has reached a new peak in 2026, with the country now home to over 551 million Instagram users according to data from NapoleonCat recorded in July 2026. This accounts for approximately 37 percent of India's total population, making it the largest Instagram market in the world by a significant margin. The United States, the second largest market, has around 181 million users, less than one third of India's base.