The New GTM Partner Behind India's Quiet Digital Wins

VMPL
New Delhi [India], January 22: Marketing spends are rising. Sales pipelines are not always keeping up. In many sectors, brands are discovering that visibility alone is no longer enough.
It is in this context that Banter Marketo, a full-stack digital marketing and GTM agency, has begun to draw attention in boardrooms.
The firm focuses on two pillars now central to many growth strategies: performance marketing and LinkedIn-led go-to-market systems. Instead of treating them as separate services, Banter Marketo runs them as a single engine designed to produce one outcome: a steady, high-value, enterprise-grade pipeline.
A Market Ready for a Different Kind of Agency
India's digital economy has expanded rapidly. Most established brands now run paid campaigns, maintain multiple social channels, and report regular digital activity.
Yet, internal conversations tell a different story. Many leadership teams see familiar patterns:
- Campaign metrics look healthy, but qualified leads remain inconsistent.
- Ad costs rise faster than deal sizes.
- LinkedIn presence exists, but rarely converts into serious decision-maker conversations.
This gap between activity and revenue is where Banter Marketo has chosen to specialise. The agency positions itself not as a creative shop or a media buyer, but as a GTM partner that links digital touchpoints directly to sales outcomes.
The Leadership Behind Banter Marketo
The firm's direction is shaped by two co-founders with complementary experience.
Reema Singhal, an ex-Times of India professional, brings over 20 years of experience in marketing. She has worked with 50+ brands globally, giving the firm a strong grounding in brand communication, storytelling, and media understanding.
Abhay Singh contributes more than 12 years of industry experience in performance marketing. He has delivered ROAS in the range of 14x to 25x for major companies, building a track record around numbers, accountability, and scale.
Together, they also co-own Banter Studio, as one of Delhi/NCR's largest podcast studios, and Banter Marketo LLC, a New Jersey-based entity that supports the firm's international work.
This combination of editorial sensibility, performance discipline, and media infrastructure shapes how Banter Marketo approaches modern GTM.
From Leadership Posts to Enterprise Pipelines on LinkedIn
One of Banter Marketo's most distinctive practices is its LinkedIn marketing division.
The work extends far beyond leadership positioning. The team designs end-to-end LinkedIn systems for founders and CXOs that integrate:
- Authority-building content
- Demand generation narratives
- Structured sales funnels
- Enterprise prospecting and nurturing flows
For a consulting business, the agency rebuilt the founder's LinkedIn presence from first principles. Content was anchored in board-level issues rather than generic commentary. Targeting and engagement focused on CFOs, CEOs, and strategy heads.
Behind the visible posts, Banter Marketo implemented a structured funnel: profile visits, recurring content exposure, meaningful engagement, and then calibrated outreach and discovery calls.
Within a short period, LinkedIn moved from being a static visibility channel to a source of high-value enterprise conversations, contributing to a pipeline of over ₹1.2 crore in opportunities in roughly 11 weeks.
Similar systems have been implemented for clients in technology, SaaS, and professional services. In each case, LinkedIn is treated as a strategic GTM layer that connects leadership communication to sales outcomes, not as a standalone social channel.
Performance Marketing With a P&L View
On the media side, Banter Marketo's approach to performance marketing is built around financial discipline.
Campaigns are designed to protect and improve unit economics, not merely expand reach. Typical work includes:
- Precise audience and account-level segmentation
- Behaviour-based retargeting
- Landing pages optimised for trust and clarity
- Tight integration with CRM and sales workflows
- Multi-touch attribution to understand true contribution to revenue
For a SaaS client, this led to a 38% reduction in customer acquisition cost after funnel and targeting logic were reworked. For an eCommerce client, restructuring strategy and creatives helped sustain around 4.3X ROAS across multiple quarters rather than as a one-off peak.
A technology services firm recorded a three-fold increase in booked demos following changes to the journey from ad click to sales contact.
Internally, performance is treated more like an engineering discipline than a creative experiment. Hypotheses are tested, results are read against the P&L, and decisions are driven by impact on pipeline and payback period.
A Full-Stack GTM Lens, Not Just Channel Management
What sets Banter Marketo apart, clients say, is its insistence on starting with GTM structure, not channels.
Engagements typically begin with questions such as:
- Who is the exact ideal customer profile, by role, sector, and size?
- What internal triggers move this buyer from interest to urgency?
- Which formats influence this group over a quarter, not just a week?
- How should LinkedIn, search, and paid campaigns work together over a sales cycle?
- What needs to change so that sales receives fewer, but better, opportunities?
Once this map is clear, systems are built around it:
- Content flows matched to buying stages
- Campaigns aligned with decision and budgeting cycles
- LinkedIn touchpoints linked to key sales assets
- Dashboards that track pipeline health, not only impressions or clicks
Over time, these structures are refined and scaled, turning fragmented digital activity into a repeatable GTM engine.
Early Movers always at an advantage
As more brands adopt structured GTM models, a clear divide is emerging.
On one side are companies whose founders and CXOs have visible, credible narratives on LinkedIn. Their paid campaigns are calibrated to specific buying stages. Their CRMs show a build-up of relevant conversations and qualified opportunities.
On the other side are brands that remain active but disconnected. Content is produced without a defined audience. Ads run without long-term funnel ownership. LinkedIn is under-utilised as a reputational and demand channel.
In this environment, Banter Marketo's approach is quietly creating urgency. Competitors notice when a peer begins to feature more often in industry conversations, attract stronger talent, and announce higher-value clients. They also notice that this shift is usually the result of consistent, system-led execution, not one viral moment.
For many leadership teams, the question has shifted. It is no longer whether to invest in performance marketing or LinkedIn. It is how quickly a GTM-aligned structure can be built before the gap to early movers becomes wider.
A Partner for the Next Phase of Digital Growth
Looking ahead, Banter Marketo is deepening its capabilities in three areas:
- Analytics and attribution, to clarify which touchpoints truly drive revenue.
- More advanced LinkedIn demand frameworks, linking leadership content directly with sales roadmaps.
- Scalable GTM playbooks, adaptable across regions and industry segments.
The firm's underlying proposition remains clear by bringing performance marketing, LinkedIn, and GTM thinking under one disciplined framework, and measure everything by a single standard, does this strengthen the predictability and quality of the pipeline?
In a landscape where digital noise is easy to create but sustainable growth is harder to secure, that proposition is placing Banter Marketo, and its founders Reema Singhal and Abhay Singh, at the centre of many serious growth discussions. For brands watching peers move faster on LinkedIn and paid channels, the choice is becoming sharper: remain active, or become structurally ready for the next cycle of competition.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same.)