Hong Leong Islamic Bank Enters New Era as "HLB Islamic", Charts New Course in Wealth Stewardship with 'Hayat' Proposition

Hong Leong Islamic Bank Enters New Era as "HLB Islamic", Charts New Course in Wealth Stewardship with 'Hayat' Proposition

Mar 12, 2026

Kuala Lumpur [Malaysia], March 12: As a strategic move to refresh and strengthen its core vision, Hong Leong Islamic Bank ("HLB Islamic" or the "Bank") is transitioning to a refreshed consumer-facing brand identity, now known as HLB Islamic, and a strengthened core proposition that approaches financial services not as a series of siloed products and transactions, but as total wealth stewardship through a Shariah-principle-guided life-cycle approach known as Hayat @ HLB Islamic. This evolution is rooted in the Bank's new philosophy, 'Timeless Principles Guiding Tomorrow's Wealth', introduced during its 20th anniversary last December to signal a new chapter in wealth stewardship.